Alex Benlo Switzerland SA (“Alex Benlo”, we”, “us”, “our”) knows that buying watches online can be tricky. So, we have done everything possible to make our site and all the information on it as detailed and precise as possible. If you do have any questions or need more information, you can contact us by email at: e-shop@alexbenlo.com. Our staff will be happy to help.

These terms and conditions of sale are applicable to the Alex Benlo online store located at www.alexbenlo.com (the “Website”) and to orders and sale transactions for products listed and available at the Website (the “Product(s)”).


Order Process

You should understand that by ordering any of our Products on the Website, you agree to be bound by these terms and conditions of sale as set out below. Please click on the button marked ["I Agree"] at the end of the order process if you accept them. Please understand that if you refuse to accept these terms and conditions of sale, you will not be able to order any Products from this Website.

By placing an order through our Website, you confirm that you are legally capable of entering into binding contracts and you are at least 18 years old.
All Products on the Website are not considered binding offers rather invitations to you to submit an offer. You agree that your submission of an order on the Website is a binding offer to buy the Products selected by you and to pay the purchase price displayed in your order under these terms and conditions of sale. After placing an order, you will receive an email from us acknowledging that we have received your order. Please note that this does not mean that your order has been accepted.

Orders are subject to acceptance by us and availability of the ordered Products. We cannot be responsible for errors in typography or photography.
If the Products ordered are not available, we will notify you by email and you will have the option either to wait until the item is available from stock or to cancel the order.

We will confirm acceptance to you by sending you an order confirmation by email and this will constitute a binding contract between you and us.
The contract will relate only to those Products whose dispatch we have confirmed in the order confirmation. We will not be obliged to supply any other Products which may have been part of your order until the dispatch of such Products has been confirmed in a separate order confirmation.


Prices, Customs, Tax, Shipping costs and Delivery

Prices are liable to change at any time, but changes will not affect orders in respect of which we have already sent you an order confirmation. All prices quoted on the Website in Swiss Francs include Swiss VAT [and related delivery costs]. If delivery is outside Switzerland, all customs charges, costs and taxes incurred by foreign administrations are the purchaser’s responsibility.

The total price of the Product quoted on the Website includes shipping costs throughout the world.
Product leaves the Alex Benlo warehouse within a few working days after payment validation. In the majority of cases, delivery is within 3-5 working days, unless specifically otherwise agreed at the time of making the order. Alex Benlo can not be held liable for any delays in the delivery of an order.
The place of delivery is as stated in the order confirmation.


Payment and order cancellation (reimbursement)

Payment must be made before supply of the ordered Products. We will deduct full payment from your credit/debit card just before we ship the products. We may suspend delivery of the products until full payment is received. If payment has been made by credit card, the amount is debited from the card of the purchaser at the time of transaction validation. All card holders are subject to validation checks and authorisation by the card issuer. We may share the credit card holder's personal information with such third parties as are necessary to enable us to do such checks. If the issuer of the credit card refuses to authorise payment to us, we will not be liable for any delay or non-delivery.

Alex Benlo will reimburse the transaction value in the following situations:

1. Alex Benlo is unable to supply the ordered Product.
2. The ordered Product is returned to Alex Benlo in line with our returns policy as detailed below.

In the case of Product return, Alex Benlo does not reimburse any costs and taxes incurred by you. Please contact your local customs authority and the carrier in advance with regard to charges. Please note that Alex Benlo can only refund the payment device (e.g. debit or credit) used for the original purchase.


Product return / purchaser complaints

Unless stated otherwise, the purchaser has the right to return the Product within 14 days from receiving the Product without stating a reason upon receipt of a return authorisation. This right applies only in the case that the Product and its original packaging and any other materials that came with the Product can be returned in the same conditions as when received. However, return claims should be sent by email within 5 days of receipt of Products to e-shop@alexbenlo.com. Products received by you cannot be returned except with return authorisation. The returned Products must remain in good condition and you do not have a right to return Products which have been used, worn, damaged or otherwise treated in such a way as to make resale impossible. If any returned non-defective Products are not deemed to be in a suitable condition for resale, we reserve to decline return authorization and to return the Products to you and charge a redelivery fee. Other details (return address etc.) will be provided by email when your return authorisation is granted and sent to you. Return shipping is paid by you. Please note that returns and exchange can take 2-4 weeks to process after receipt of the returned Product.

In case a Product has been delivered to you in damaged or incomplete condition or has not been received by you, the following applies:

- If your Product is damaged in transport or missing or went missing despite carrier information indicating otherwise, you must file a complaint procedure with the carrier. The outcome of this procedure will be awaited. In case the responsibility of the carrier is confirmed, Alex Benlo will either refund you or will re-ship the ordered Product. Please note that in case a shipment 14 days after the shipment date has not been delivered at the delivery address stated in the order confirmation (or the pick-up point agreed with the carrier), you have the obligation to inform the carrier and Alex Benlo customer team by mail (e-shop@alexbenlo.com) within 10 days (so ultimately 24 days after the shipment date).

- If you receive a Product and see that it is damaged or does not match the one ordered, you shall contact Alex Benlo customer support service team by email (e-shop@alexbenlo.com) within 10 days from receiving the Product indicating the order number. Alex Benlo will get back to you with instructions and how to return or replace the item. Defective Products returned to Alex Benlo should be packaged as it they were faultless in a way that they cannot be damaged during transit.

Warranty terms : please click here



Although Alex Benlo does everything possible to ensure that all information featured on its Website is as precise as possible, it is provided in good faith without express or implicit guarantee. Alex Benlo cannot give guarantees regarding the correctness information which appears on the Website nor can accept any responsibility for any loss or damage incurred following information use featured on its Website. In no instance can Alex Benlo be held responsible for damage or loss incurred through use of services or Products distributed by Alex Benlo.

Alex Benlo is not obliged to fulfil and/or deliver an order placed by the purchaser, and Alex Benlo is not obliged to compensate you for any losses, in case of an error in the presentation of the Product, an error in the wording of the specifications of the Product or an obvious error in the advertised price of the Product ordered.


Retention of title and Risk of Products

All Products remain in Alex Benlo property upon the later of receipt by us of full payment of all sums due in respect of the Products (including delivery charges) or delivery to you of the Products.
Risk of the Products passes to you upon delivery. Risk in the sense of this provision means the responsibility for damage caused to or by use, handling or storage of the Products.


This Website may contain links to other websites managed by companies or individuals, independent of Alex Benlo. Our company takes no responsibility regarding the content of these sites, nor any links which these sites could feature in their content.


Personal Data

Alex Benlo collects, stores and processes all personal data strictly in accordance with the Swiss Federal Act on Data Protection and its ordinance (and any other applicable law) as well as with Alex Benlo’s Data Protection Policy. Our Data Protection Policy and additional provisions in these terms and conditions of sale govern the use of personal data that we may collect, store, use or disclose. Purchasing of Products at the Website requires that you accept our Data Protection Policy and consent to the collection, storage, use and disclosure of personal data as described in our Data Protection Policy.



Alex Benlo may revise these conditions from time to time. Every time you order a Product from us, the current general terms and conditions of sale will apply to the contract entered between you and Alex Benlo. Please visit this page to review the applicable conditions every time you make a purchase.


Applicable law and jurisdiction

Relations between Alex Benlo and its customers are governed by Swiss law exclusively, excluding the UN Convention on Contracts for the International Sale of Goods. These latter expressly renounce recourse to any other legal jurisdiction. To the extent permitted by applicable law, seat of jurisdiction is Neuchâtel (Neuchâtel canton) in Switzerland.